The impact of the COVID-19 pandemic has been blustery and comprehensive. COVID-19 has had an huge impact of the commercial activity, especially in the consumer sector. As of April 20, 2020, approximately 95% of Americans are under lockdown circumstances, which are driving down consumer spend across a lot of categories. One category bucking this trend, however, is vitamins and supplements.
Vitamins, minerals and supplements.
Consumer demand for vitamins and supplements is increasing as customers look to support their overall wellness, their immune health and reduce anxiety in the face of the COVID-19 pandemic. Over the past two months as COVID-19 has affected the U.S., consumers have increasingly turned toward vitamins and supplements, expressing greater interest in and engagement with the category. In a appears in several surveys that 20% of consumers who before ‘never’ used supplements, reported an expected increase in supplement usage in the next three months.
Consumer chatter about vitamin C, vitamin D, elderberry and echinacea has increased by 3 untill16 times in March. Vitamin Gummy manufacturers along these value chains are experiencing this pull-through, with suppliers reporting demand increases of more than 20%. Surprisingly, recent sales data suggests that the growth has extended beyond immune health. Overall vitamins and minerals, performance nutrition, food supplement, digestive aids and enzymes, and amino acids all experienced growth in weekly sales of approximately 20%-140% over the final three weeks of March.
Popularity gummy vitamins
Gummy vitamins are increasingly popular. They are consumed widely across age demographics. By some estimates, adults now comprise up to 80% of the gummy vitamin market. One of the main factors that increases this amount toward guy vitamins is ‘pill fatique’. If you have to take multiple supplements every day gummies can make that chore easier (and tastier). These are a few benefits of adding vitamins and supplements in a gummy:
Easy to swallow and dose
For the pill-averse, gummy vitamins are easy to chew and consume. For the segment of society that has a hard time swallowing pills (the pills get stuck and cause gagging), gummies offer a much-needed alternate delivery system.
Gummy vitamins give you that delicious immediate gratification you’re looking for. It’s obvious why picky palates would gravitate towards a fun and tasty gummy vitamin rather than a bitter pill, or a vile liquid. Besides that supplements are easy to dose through supplement gummies, since they keep an attractive piece weight, similar to the conventional methods.
Innovative options and flavors
Gummy vitamins come in a variety of fun, chewable shapes and flavors that are as easy to eat as they are enjoyable. So while many of us will “forget” to take our massive multivitamin pill, we’re far less likely to forget our fruity vitamin chews. Also the flavour of gummies is another big difference over traditional pill vitamins, which is a huge benefit for vitamin gummy manufacturers. They can create vitamins combined with zingy flavors that range from berry, cherry, grape, peach and orange. Think beyond the ubiquitous multivitamin, as gummy options are available as probiotics, omegas, immune support, and a range of specific nutrients.
Vitamin gummies are one of the most stable carriers of vitamins and supplements. They act as an protective layer on the supplements and can reach an excellent shelf life. Additionally for the vitamin gummy manufacturers it is very important to achieve exactly the desired dosage in every single piece of their gummy. We at OTC Candy have the processes that can achieve that accurate dosing. Gummies are perfectly shelf stable, and do not mold or meld under normal conditions.
OTC Candy equipment
At OTC Candy, we can design and supply your own vitamin gummy manufacturing equipment. Furthermore we develop your own recipe for your vitamin gummies. In our OTC Candy Innovation Centre we have all knowledge and facilities to assist you in developing your product recipes. We can test your entire process design in our Pilot Plant. Next to that, we have a lot of expertise in the international candy market, from raw ingredients to finished products. This in combination with experience in the vitamin and supplements market provides OTC Candy with an huge advantage when accurately measuring active ingredients in candy as well as masking odors and flavors. Another additional benefit is that our equipment complies to all current and future regulations as we are able to supply certified equipment that exceeds the current asked requirements for accuracy and clean processing. This makes it possible for you to avoid risk and to set an industry standard through our automatic dosing, CIP (Clean in process) and starchless systems. All of this together ensures you’re able to create your own unique custom-made vitamin or supplement gummy.
Don’t hesitate to contact us for the possibilities.